How to Setup a Google AdWords Campaign

by Nadia Scheffer | Feb 15, 2018 | General Business, Startup Tips, Uncategorized, Website Tips

Conquer the internet with a Google AdWords campaign. If you don’t know something, you Google it. Out of all the search engines available on the internet, Google is the only one that has managed to become such a big household name. Gen Z can’t remember a time before...

Guide to Marketing Automation

by Nadia Scheffer | Jan 22, 2018 | Startup Tips, Uncategorized, Website Tips

No company can survive without a good marketing strategy. But to keep on top of things at all times can take its toll. Luckily in the online business world there are tools that can support your strategy and lighten the work load for you a bit. Before we look at how...

Top 5 WordPress Plugins to Get More Email Subscribers

by Nadia Scheffer | Jun 8, 2017 | Uncategorized, Wordpress

When you create a website as a virtual ambassador for your company, one of the biggest challenges, is to get loyal followers for your brand. It’s no use to keep your blog up to date, but to not convert your readers into concrete leads. A good email subscription plugin...

What to Put On the Homepage of Your Website

by Nadia Scheffer | May 25, 2017 | Uncategorized

What should be on your homepage? The homepage, also called the landing page of your website, can be compared to a first impression when meeting someone. Although we can make the wrong conclusions about someone from a first impression, it’s still normal to draw the...

What Pages Should a Website Have?

by Nadia Scheffer | Apr 26, 2017 | Uncategorized

There are a few basic pages that every website needs to be successful, regardless of the type of business or service offered. When you start your WordPress website management with a proper foundation, your website will soon start functioning as an independent...

Building Your Own Website

by Nadia Scheffer | Apr 12, 2017 | Uncategorized

When you are considering building your own website, there are a few things that you need to be aware of before you start. Some people impulsively decide to create a website for their business, google to find a free website builder and dive into the process before even...