When you are considering building your own website, there are a few things that you need to be aware of before you start. Some people impulsively decide to create a website for their business, google to find a free website builder and dive into the process before even planning the outcome.
Yes, it’s very tempting to just create your own website with a free website builder, but you need to remember the importance of your website portraying your company’s image to your clients. Many “free” website builders limit you to a template with preselected images that you can’t change.
At We Manage Your Site we know that your business can’t just fit into a preselected box, we will help you to think outside the box to create a spectacular website that portrays your unique company image.
We put you in charge of the building process. You get to dictate to us exactly what you want, and we take your ideas and make it happen. We don’t use templates or themes, so the sky’s the limit of what is possible for your website.
Decide what you want
If you just want your website to be a way to offer clients your contact details, sure, then you can use a preset template and design your own website. But your website can do so much more than that. Your website can be a virtual office and sales rep for your business, reaching more clients than you can in the real world.
Read this article to learn more about how a website can help your business.
There are a few questions you have to ask yourself before you start building your own website:
– do you know the profile of your potential online customer?
– what kind of search words do they use to find your product or service?
– what other sites do they visit?
We Manage Your Site can help you create a potential online customer profile, this way we will build a website that will enhance your business and increase your profits.
Nothing Is as Easy as It Looks
When it comes to building your own website, Murphy’s Second Law is very true. Firstly, if you do decide to try out that “free” website builder, you will soon realize that there’s always a catch. Want to get rid of their advertising via your website? You have to pay. Want bigger storage space for your product videos? You have to pay.
If you decide to try out We Manage Your Site, we will discuss your budget with you before we start and there will be no unforeseen hidden costs. But we have to warn you, creating an awesome website does not happen overnight.
Once your allocated web developer has a general idea of what you want, we can give you an estimated time of completion. The speediness of the process does depend to a large degree on your cooperation. The more information we have, the quicker we can implement your ideas.
Questions to ask yourself:
– does the website fit in with your general corporate image?
– does it offer your potential clients all the information they need to make a decision about using your services or buying your product?
Stick With the Professionals
Once you decide that you are ready to embark on the journey of building your own website, your friends and family might try to offer you help, telling you that they know someone that created their own website. The progression of technology and the easy access to it, has created many wannabe web designers.
Again, it might be tempting to choose this option to save money. But in the long run, you will regret it. Building your own website is not just about selecting a pretty theme and copy and pasting your business information into it. It’s an ongoing process of keeping your website up to date.
At We Manage Your Site we have professional web developers that offer you access to the latest website design trends. We will make sure that your website stands out from the rest. It’s not just about putting your product or service information out there, it’s about building your brand and creating a virtual reputation that people can trust.
In the end a basic sales principle remains true even in the virtual business world: people do business with people. Once you start seeing that your website isn’t just a flat carrier of information, but a virtual brand ambassador, you will realize the importance of investing time into building your own website to the best of your abilities with the help of a professional web design team.
Five Reasons Why Not To Use a Free Website Builder
#1 SEO Limitations
Most free website builders have very limiting options for adding SEO enhancements such as meta descriptions and meta tags. And often times you can’t customize these per page, which completely defeats the purpose of attempting to promote your website. Plus, if you stick to the completely free version, your website name will include the name of the free website builder, not very professional.
#2 Customer Service
If something goes wrong on your website, you have to figure out how to fix it yourself by wading through the info of the trouble shooting section. This isn’t so bad if your problem is something standard, but as soon as it gets more complicated, you will be stuck with a customer care person trying to explain to you the steps to follow to fix the problem via email.
#3 Limited Design Options
If you want to stand out, you can’t use a template that thousands of other people are using. There are so many elements involved in creating an effective website – navigation, user experience, site structure, mobile compatibility and much more. There are too many website design variables to fit into standard templates.
#4 Stuck With Their Hosting
Once you do decide to change to another hosting company, oftentimes you might end up losing a lot of information during the transferal process. Transferring from a free platform is very challenging and you would have to call in a professional to help you.
#5 It Can Hurt Your Brand
To use the “free” website builder, the catch is that they will use your website to get more clients. So imagine a potential customer landing on your homepage and instead of noticing your company name first, their eye falls on the ad “build your own website for free”. You don’t want your customers thinking you’re a cheapskate.
Things You Need to Start Building your own website
- Determine the purpose of your website
- Choose and register a domain name
- Choose a hosting company
- Develop a list of requirements
- Number of pages
- Generate content and gather images
- Choose special tools such as forms, blogs, customer reviews, maps and a shopping cart
- Integrate social media
Building your own website with We Manage Your Site
If your head is spinning with everything that is needed in the process to start building your own website, not to fear. That’s why you’ve got us to keep track of the whole process for you. We know that you have other more important things to focus on in your business, that’s why we have created a streamlined process to complete the website building process as effortlessly and as quickly as possible.
Follow these four easy steps and your website can be up and running soon!
Step 1: Conversation
You know your project better than anyone. Jump on a call with one of our consultants to discuss your needs, your goals and most immediate action items for your site. We will assess your situation and recommend the best package for your needs.
Step 2: Sign Up
Sign up using your credit card or PayPal account. You will be charged immediately and we’ll begin working immediately. We’ll first begin with the priorities you’ve indicated, or if there are flaws detected in your site’s SEO and security, we’ll get started with those.
Step 3: Allocate Your Resources
We’ll make sure your site’s health is kept updated and efficient from day one. But you may want to allocate your custom development and design hours to new projects. Our easy to use ClientZone allows you to not only keep track of what work is being done but also allocate and prioritize what new design and development work needs to be done.
Step 4: Focus on building your business
Now that you’re website is being managed and your exciting new projects are being worked on, you can focus on growing your business. We provide a ton of analytics to give you the Business Intelligence you need to grow.