Reasons Why You Should Have a Business Website
1. Tell People Who You Are and Where to Find You
Even if your company is still just in the start-up phase, it’s important to create a digital footprint from the get-go. Nielsen completed a study and discovered that 85% of consumers search online when looking for local businesses. You can’t afford not to invest in a professionally designed website to promote your company.
2. Further Your Reach
You can instantly have a global presence with an effective business website. If your company has the capacity to expand its product range or services internationally, you can achieve this effortlessly with a professionally designed website.
3. 24/7 Access
The digital age has empowered people to have access to information around the clock. You might not be able to answer the phone in the middle of the night and tell a potential customer about your company, but your website can be a virtual company representative.
4. An Instant Connection
With a professionally designed website, you are boosting your advertising reach exponentially. By linking it to social media accounts and generating relevant content, you can gain customers consistently without spending excessive amounts of money on advertising.
5. Cost Effective Investment
Initially to create a professionally designed website might seem like a big expense, but in the long run it will generate more income for your company than opting to try create a basic website on your own. Plus, the return on investment is much higher than the other more traditional advertising channels, such as pamphlets or radio ads. Your website can generate sales leads in a passive, yet extremely effective way.
Must Have WordPress Tools
The bonus of opting to create a professionally designed website, is that you can ask your WordPress developer to incorporate the best WordPress plugins that will turn an ordinary website into a dynamic sales tool for your company. Below our recommendation of the latest WordPress plugin must haves.
Images courtesy of wpbeginner.com
This the best conversion-rate optimization plugin. You want to convert website browsers into potential customers. And this plugin will help you secure more email subscribers. When people offer you their contact details, you can engage with them in a more constructive manner to promote your company effectively.
One of the main purposes of a professionally designed website, is to provide prospective customers an easy way to contact you. This user-friendly plugin uses an easy drag-and-drop design to create a customized contact form. Other forms you can create include order forms, email subscription forms, payment forms and more.
This is the most effective Google Analytics plugin. You want to track how users are interacting with your website, gathering statistics such as the most popular pages on your website and details about your potential customers. The information will empower you to tweak your website for optimal earning power.
This plugin complements OptinMonster. You can create targeted email marketing campaigns from the contact details gathered. It provides you with the option to create email lists for specific subscribers. You can convert potential leads into loyal customers by sending out relevant emails.
Once you have created a professionally designed website, you want to do everything in your power to protect it. A secure firewall is crucial. This plugin will protect your website from malware threats, DDoS, XSS attacks, brute force attacks and every other attempt to destroy your website. The plugin constantly monitors for attack attempts.
Another important element of website security, is a trustworthy backup system. This plugin will make sure that your website design and customer data remains safe at all times. Should something happen, you can easily restore everything again with simply a few clicks.
Firstly you need to invest time in creating a professionally designed website. Next you need to constantly optimize your website to feature on the first page of search engine results. This handy plugin will analyze your content according to the latest search engine optimization (SEO) rules. It then points out any sort comings that you can change, as well as inform you of things you have done right.
The faster your website loads, the more Google will love it. Speed is one of the most important SEO criteria factors. This plugin will ensure that visitors are not frustrated by slow loading times. Speedy page loading is very important to keep your bounce rate low. The plugin compresses and caches files to achieve the speediest loading time possible.
This plugin complements the previous one by tackling one of the biggest loading time issues – image size and static content. A trustworthy CDN service is needed to deal with this issue. By increasing loading speed you are killing two birds with one stone. You are ensuring that your Google Ranking remains high and you are making sure that your potential customers have a positive interaction experience with your website.
You can create an image gallery without a plugin in WordPress. If you want to stand out from the crowd, then rather use this plugin specializing in eye-catching responsive galleries. Features include album and multiple galleries creation, lightbox popups and more.
Why Should You Pay Someone For A Professionally Designed Website?
Think of it this way, to have a full-time sales consultant, you would have to pay a regular monthly salary to reap the benefits. The initial layout cost might seem high for a professionally designed website. But you need to think about the ongoing benefits you will reap.
We Manage Your Site offers you an alternative option to worrying about paying a big upfront fee for WordPress website development. We have affordable monthly packages which includes:
- development hours and design work
- plugin or theme updates
- security updates
- weekly security scan
- daily health checks
- monthly SEO review
- concurrent tasks
- weekly report
Not only will we create a professionally designed website for you, we will make sure that your website remains up to date with WordPress trends. You cannot simply design your website and leave it static. It’s a dynamic entity that needs constant attention.
We will take care of all the technical details, you can simply reap the benefits of a website functioning optimally.
Contact us now to schedule a 30-minute assessment call.